Leadership in today's company requires a laser focus on customer service, no matter what you're "selling." The most recent Wall Street Journal Leadership Report is devoted to customer service, including trying to define what it is, anyway, and how you measure it. Because many of you fly on airplanes, send packages, shop online, use electricity, read news, make wireless calls, buy gasoline, and watch television (actually, that's just about all of us), you might be interested in the latest customer satisfaction scores for service industries, from the University of Michigan. Ranked #1: express delivery services. Ranked last, at #26: newspapers. The only service providers related to financial services, and their rankings in the list: Internet brokerage (#9) and life insurance companies (#14). And because most every broker-dealer firm has some type of call center for advisors, imperative reading in this report is "If You Want to Scream, Press . . . "
And if you're also wondering why you can't buy a non-proprietary cellphone and use it with any carrier, just like with a land line . . . or why you as an individual can't sell your own personal information since some company is doing it and making money off of you . . . or why - and this is really good reading before you come to Orlando for OneVoice - a candy bar costs $6 in a hotel mini-bar . . . you'll get answers to pet peeves in this article.
Also worth reading in this WSJ Leadership Report is "Good Service Gone Bad" If you have customer service beefs of your own - and want advice on getting results - listen to the podcast interview with Scott Gross, a consultant and a uthor of books on customer service.